Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? Publicity 5. Advantages of Sales Promotion. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Sales promotion ideas and examples to increase sales. Sales promotion helps in increasing sales in a short span of time. Promotions are used to gain potential customers or keep current customers satisfied. It was then, only a minor activity related either to advertising or to personal selling.. Coupons. Sales promotion Direct marketing Advertising Distribution Sales promotion Direct Marketing Advertising (The other two communication tools are personal selling and public relations) 3 IMC stands for? Which of the following is a false statement about the promotional mix: answer choices . Consumer promotions are incentives aimed toward a company’s customers. Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. Hence it becomes inevitable to enquire about its influence on Consumer Behavior. Point of Purchase Display 7. Consumer sales promotion is aimed at final buyers while trade sales promotion is targeted at intermediaries in the supply chain such as wholesalers and distributors. Term. Other Forms of Promotion. sales promotion activities all over the world. Sales Promotion 4. 1. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sale force, of the advertising department, and of distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying. Generally sales promotion provides an incentive for purchase. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Example of Consumer Sales Promotion. Answer: FALSE: 66) Trade promotion is directed at end consumers. Increase the Sales . The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. The use of sales promotion is not limited to consumer products marketing. Usually, free samples are provided through dealers during such introduction. These tools are unique in their way and directed differently to these three groups. B) guerrilla marketing. Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? Q. Q 4 Q 4. C) sponsorships. Packaging 8. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. Correct answer: (D) central- and peripheral-route. Business organizations spend a considerable amount of their budget towards the Sales Promotion activities. Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. Public Relation 6. Advantages of Sales Promotion. Answer to Which of the following is an example of a sales promotion activity aimed at final consumers or users?a. Which of the following is NOT considered to be an objective associated with the use of sales promotions? As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. Advertising and Sales Promotion. Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . Q5. Flash Sale. However, the promotional choices available to the B-to-B marketer are not as extensive as those found in the consumer or trade markets. Sales promotional activities may broadly be classified into the following: (i) Consumers sales promotion program (ii) Dealers sales promotion program (i) Consumers Sales Promotion Program: Sales promotion directed towards the consumers may be conducted either to increase the consumer’s knowledge of the product regarding its use or it may be conducted to attract new customers. E) crowdsourcing 2. It was totally sporadic and unplanned. Sponsorship . integrated marketing communications 4 Desirable outcomes of _____ marketing include direct orders, leads and traffic. Personal selling and advertising are the two best known forms of promotion. Maria: Definition. Answer: TRUE: 66) Trade promotion is directed at end consumers. It includes tools for consumer promotion, trade promotion & business & sales force promotion. Dealers are also induced to introduce new products and services in the market. ANSWER: (3) Rebate/cash refund offer. Companies use market researchers to develop consumer promotion ideas. Achieving a need for stimuluation. Tags: Question 5 . SURVEY . In business-to-business markets, sales promotions are also used as a means of moving customers to action. Consumer Sales Promotion: Definition and Purpose 6:00 Trade Sales Promotion and the Promotional Marketing Mix 5:03 Customer Relationship Management and Marketing Technology 5:49 2. Sales presentations . Definition. Direct Mail 9. A flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. BIG discounts. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Advertising is the best promotional mix element. Sales promotion refers to temporary incentives offered by an organization to either their customers or their resellers, with the intention of increasing the sales of their products. Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. A Delayd: Term. A Hedonistic: Term. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. This activity contains 28 questions. D) internal PR. The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). Sales promotion is often used to motivate prospective consumers to try new products and services. Coupons: The distribution of coupons is a common sales promotion tactic to encourage customer sales. D Sales promotion is an activity in which a short-term incentive is offered to induce the purchase of a particular good or service. Answer: TRUE: 68) Pull promotion activities give the intermediaries incentives … Personal Selling 2. 65) "Sales promotion" involves boosting sales in short term. Which of the following is NOT a functional benefit. It can eliminate idle cycles in some specific goods. Sales promotions ideas & examples 1. Attitudes toward a brand result from a combination of _____ attitude-formation processes. Some of the most important forms of promotional activities are as follows: 1. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. A) sales promotion. Advertising 3. Therefore, our focus in the following will be on price and supportive nonprice promotions. 3. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. JULIE: Definition. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). Consumer promotions are geared toward customer needs and wants. Sales promotion examples are all around us. A delayed: Term. 180 seconds . Sales promotion consists of marketing activities—other than personal selling, advertising, and public relations—that stimulate consumers to buy. Nakita: Definition. Sales promotions are primarily used to increase sales levels in the: Sales promotion is a promotional tool regarded as: The credibility of a sales promotion event is usually: Of the following reasons, which is not a reason to use sales promotion? This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. We all wait for the summer/winter clearance sale to finally buy items we’ve spotted but couldn’t afford to buy during the season. Sales promotion can prove useful for marketers in several ways. Sales Planning, Strategy and Implementation; A philosophy that stresses customer value and satisfaction. Similarly, discounts in cash or goods may also be offered to dealers to stock new products or deal with new services. Examples of incentive for consumer sales promotion are discounts, free gifts, redeemable loyalty points, vouchers / coupons, … An example would be offering 20% off on certain products to the customers. 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